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We're still holding out hope for a cloud-based subscription service to
make that full-page teaser on Apple.com seem worthwhile, but it looks
like today's unforgettable iTunes announcement will indeed just be the
arrival of the Beatles to the store -- the Fab Four's page just went
live, about 20 minutes before the official announcement. It looks like
the entire catalog is available in a $149 box set complete with iTunes
LP content, and there's also a few videos for your enjoyment. We're
sure some of you are super-stoked about being able to buy this stuff
in yet another format -- and we're glad Steve and Yoko worked it out
-- but unless something else happens today we're feeling like we just
witnessed a lot of empty hype.
Update: Yep, it's official -- the Beatles are on iTunes. No streaming
announcement, no subscription service. Apple's given its entire front
page over to a full-size shot of the boys, and as a bonus the "Live at
the Washington Coliseum, 1964" video will stream for free for the rest
of the year. Ringo, can you sum this up for us?
"I am particularly glad to no longer be asked when the Beatles are
coming to iTunes," said Ringo Starr.
You were always our favorite, Rings. PR after the break, along with a
screencap of Apple.com for posterity.
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