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Way back in February, the European Union announced its intention to
look into allegations made against Google that the search leader
wasn't ranking its competitors fairly in the results it delivered.
Well, that fact-finding mission seems to have unearthed at least some
hint of impropriety on Google's part, as it's now shed the
"preliminary" label and has become a full-on antitrust probe. The
original complaints came from EJustice.fr, Foundem.co.uk, and
Microsoft's price comparison service Ciao, and they're still the basis
of the investigation, though secondary issues, such as Google's
conditions for advertisers and the way it tracks ad campaign data,
will also be looked at. Let's not forget, however, that we're still
dealing with allegations here, and it's going to be quite tricky to
show any misdoing without delving into Google's famed algorithms and
internal practices -- then again, maybe that's exactly what Mountain
View's competitors are after.
Update: Google has responded to the news on its Public Policy Blog.
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