[img]http://www.blogcdn.com/www.engadget.com/media/2010/11/sony-readers-1.jpg
[/img]Given the dominance of Sony's Walkman over in the Land of the
Rising Sun, it's a little surprising to think that Sony has been all
but silent regarding the Japanese e-reader market. We heard back in
May that the mega-corp was planning an e-reader launch in Japan by the
year's end, aiming to build out an elaborate e-book distribution
platform with local telecom operator KDDI. Fast forward a few months,
and it seems as if thing's are finally falling into place. New reports
are suggesting that the 5- and 6-inch Sony Reader devices will be on
sale in Japan on December 10th, with pricing set for ¥20,000
($237) / ¥25,000 ($297), respectively. Additionally, it's planning
to crack the seal on an online e-bookstore with around 20,000 titles,
and that one should be ready to roll prior to the "year-end shopping
rush." Perhaps more stunning, however, is Sony's intentions to "sell
300,000 Readers in the first year and win half the domestic market by
2012" -- that's according to Sony Marketing Japan president Nobuki
Kurita. Bold words, Sony, but we love the ambition.
No comments:
Post a Comment