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Lovefilm, the closest thing Europe has to an answer to Netflix, was
recently swallowed whole by the Amazon juggernaut, but that doesn't
seem to have stunted its progress toward ubiquitous availability.
Samsung has just announced its intent to include Lovefilm movie
streaming as an app on all of its Blu-ray players in the UK, enhancing
both the subscription service's profile and its own claim to providing
the user with multifunctional, "smart" technology. It's disappointing
not to see this rollout effective across all of Lovefilm's European
markets, but we guess small steps are better than no steps.
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