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Layar's been the go-to platform for augmented reality on Android since
2009, bringing you the useful, the creepy, and the just plain weird --
and now it's unleashing the beast on iOS, again (it's already
available as a dedicated app). The Netherlands-based company just
launched Layar Player, a free tool that allows anyone -- with a little
developer know-how -- to create their very own AR iPhone app.
Accompanying the announcement are three brand new Layar Player-enabled
apps: the Bing-sponsored Snowboard Hero, which incorporates a special
AR mode for collecting points; a contractor locator called Layer
Trade; and VerbeterdeBuurt, an app that acts as an AR community
bulletin board. The company's press release touts the "democratization
of augmented reality," and while we can get behind their AR-for-alll
message, we've already seen Layar used in ways that give us the
willies. Don't get us wrong, we're still excited about the endless AR
possibilities, but we're hoping, at least for now, that iPhone app
developers can keep the AR monsters at bay.
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