technology.
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One thing that has set Sony apart from its home console rivals has
been the extended lifecycles of its hardware. Riding the momentum of a
massive install base, both the PlayStation and PlayStation 2 each kept
selling strong nearly a decade after their debut, and years after
their respective successors were introduced. In fact, as late as 2009,
Audiovox began offering a PS2 integrated into an aftermarket ovehead
car video system with a 10" screen. Sony could pursue this strategy in
home consoles because the PS2 was the runaway unit volume leader of
its generation. Not so with the PSP.
When Sony introduced the PlayStation Portable, it entered a portable
console market with fierce, entrenched competition from the incumbent
Nintendo, and the powerful widescreen handheld was outsold by the
Nintendo DS and its later derivatives. Sony couldn't attain the market
share it needed to steamroll existing competition.
With Sony's announcements this week, however, the PlayStation
purveyors seem to have found a way to take their one-two punch on the
road with a strategy that takes the PSP and segments its evolution.
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