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Bloom Energy's aptly-titled Bloom Box made a splash last year with
much hooplah, bringing the likes of Arnold Schwarzenegger and Colin
Powell to its unveiling. But while the promise of efficient fuel cell
technology is great for the eco-minded and even the long-term penny-
pincher, the mid-to-high six-figure upfront cost limits the potential
customer base to only the upper echelon of the environmentally
conscious. Cue Bloom Electrons -- instead of paying for the Bloom
Boxes and owning them outright, you can lease a 2MW installation for
no money down and pay only for the electrons you use. A 10-year
contract is required, which yes does put your smartphone commitment to
shame, but Bloom hopes this Credit Suisse / Silicon Valley Bank-backed
plan opens the door for educational institutions and non-profits to
join in on the phone. Press release after the break.
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