Saturday, January 22, 2011

Mobile broadband shocker: AT&T looking at tiered data pricing and speeds for upcoming LTE service

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We all know AT&T just loves its tiered pricing models, so it's no
surprise to hear that the carrier intends to turn its forthcoming LTE
service into a tier-vana of great new sophistication. BGR has come
across an internal document detailing how AT&T plans to segment
its 4G pricing on the basis of both speed and data allowance, meaning
that your price will reflect both the amount of data you consume and
the rate at which you gobble it down. To add further complexity
flexibility, Top Ups will be available that'll allow users to amp up
their connection speed for a limited time or increase their allowance
on a per-month basis. We're hearing trials of this new offering will
commence in May, which fits in neatly with the currently planned LTE
rollout in the second half of this year. So it's not all set in stone
yet, but irrespective of the number of data options AT&T throws
our way, the paramount question will always be the same: how much?

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