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Shocker of shockers, folks: people do more than just watch TV when
they're watching TV. A study of over 8,000 willing individuals from
Nielsen and Yahoo recently discovered that some 86 percent of mobile
internet users tinker around on their devices while situated in front
of the tube. It seems that Googling random facts, checking their
Facebook news feed and seeing who has tweeted in the past 30 seconds
were atop the list of activities to do while watching, but strangely,
a full 20 percent confessed to search for more information about a
commercial they recently saw. Hit the source link below (PDF) to be
instantly bombarded with facts and figures, but first, refresh that
TweetCaster feed. Ah, so much better.
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