We're here at Virgin's press event for Project magazine, which Sir
Richard Branson just called the "first all-digital magazine." It's
launching on iPad first, then on the iPhone, but we also snuck a peek
at the app last night and noticed a line about Android tablet support
coming soon. Branson says the content will change constantly --
there'll even be comments, and sharing features are said to be "coming
soon." Mapping features will be introduced in the iPhone version,
which the Project editor-in-chief describes only as "all the coolest
places in the world mapped by our users." Pricing for the iPad version
is set at $2.99 per month, with the app updating throughout the period
with new content and features. When asked about Rupert Murdoch's The
Daily, Branson responded that "this is not a battle, not a war, but
the future of publishing," while his chief editor had this to say:
"We're not similar ... they're a daily newspaper, we're a monthly
style magazine ... we wish them nothing but luck."
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