Friday, November 19, 2010

Verizon launching '4G' smack talk campaign against AT&T

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Never ends, does it? The top four carriers in the US love slinging
mud, but the trash-talking between Verizon and AT&T is always
particularly vicious -- and it's showing no signs of ebbing. As you
might expect, Verizon intends to use its new LTE network as a weapon
in the fight, and like both Sprint and T-Mobile, Verizon will be very
loudly labeling it "4G" to the ITU's chagrin. The latest promotional
posters compare maps of Verizon's combined 3G / LTE network with
AT&T's 3G-only network, but considering how limited Big Red's
initial LTE launch is, there really isn't much difference with what
they've shown in the past. The posters also proudly proclaim Verizon
as having "the fastest 4G network in America," which is false on at
least one level -- LTE isn't really 4G, as we said -- and remains to
be seen on another. At any rate, as always, it'll be interesting to
see how AT&T responds. Nerd fight!

[Thanks, Kal]

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