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We were undeniably excited about Netflix coming to the iPhone and
iPad, but according to CEO Reed Hastings -- who spoke on the subject
during a Web 2.0 Summit panel discussion -- that move has actually had
little impact on the company's business. In his mind, these results
indicate that consumers just aren't interested in streaming long-form
video on mobile devices and instead prefer the experience on bigger
screens. To support his conclusion, Hastings cited how Netflix
integration on the Xbox 360, PS3, and Mac significantly grew its
subscriber base. While we personally disagree with his judgment on
mobile and grant him honorary captain obvious credentials for his
bigger screen preference remarks, we'll still entertain the
possibility that Hastings may know somethings we don't. That's not to
say the phrase correlation does not imply causation isn't tickling the
back our throat though. But what about you, reader? Are you taking
advantage of the little red app on your Apple portable devices or even
on your new Windows Phone 7 handset? Hit the poll on the next page to
tell us what's up.
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