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It doesn't seem like everyone's jumped on the cord cutting bandwagon
just yet, as the 2010 "Media Engagement Barometer" conducted by Vanson
Bourne for Motorola surveyed 7,500 consumers in 13 countries (1,000 in
the US) before issuing its findings that 86 percent of Americans
subscribe to pay TV providers and 6% are using video/TV on the
internet, even while free OTA TV is available. And those 3D TVs that
are everywhere? Worldwide, they figured 75 percent of viewers either
own or plan to own an HDTV in the next 18 months, while 4% currently
own 3D sets, 25 percent indicated they plan to upgrade to one in the
same time period. US stats pegged 59 percent of respondents with
HDTVs, 20 percent with an internet enabled set and 25 percent with a
smartphone. Other results indicate we haven't seen the last of the
Twitter widget on our TVs and set-top boxes either, with 58 percent of
responses showing people have used social media during a TV broadcast
and would switch providers to have it integrated in their TV service.
Check out the press release after the break and PDF fact sheet for
more statistical breakdowns while we figure out exactly what this
means for any a la carte TV dreams.
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