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We've been hearing about Cox's intention to make a splash in the
wireless space for a good long while, but today the cable company's
finally made that move official. The venture will start off with three
markets -- Hampton Roads, VA, Omaha, NE, and Orange County, CA -- and
the big selling points will include MoneyBack Minutes, which gives you
cash back for disused minutes, and free usage alerts to help you avoid
gnarly overage charges. Bloomberg reports that service will be
provided using Sprint's 3G airwaves for now, with Cox building out its
own network for the future. Tie-ins with the company's other services
include DVR-controlling software coming preinstalled on handsets,
along with one free upgrade (such as a free premium channel like HBO)
if you're already using any of Cox's landline, internet or cable
services. We can't say that sounds like a bad deal, and the phone
selection includes the HTC Desire at $70 on a two-year contract. Skip
past the break for the full PR.
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