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After Wal-mart, Best Buy and Amazon jumped on the digital delivery
bandwagon it's clearly evident that just offering discs for sale
isn't enough, and right on schedule Sears and Kmart are launching
Alphaline Entertainment, a new venture created for the sole purpose
of selling downloadable movies online. Powered by Sonic's RoxioNow
backend just like Best Buy and Blockbuster, it's all very familiar,
down to the $3.99 rent / $19.99 new release purchase pricing that we
love to hate (with the Blu-ray version often on sale for less, why
bother?) with plans to embed the service in a variety of connected
Blu-ray players, mobile devices, TVs and more. It doesn't appear that
Sonic's sale to Rovi or the addition of DivX to the company's fold
has affected the deal at all, but here's hoping they plan on
introducing a Blue Light Special pack-in like VUDU or Disc+ to make
things a little more appealing.
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