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If you just tried to tell us the FinePix X100 was a bog standard
digital camera, we'd still probably pay any price for those amazing
retro looks, but Fujifilm has more in mind. Specifically, the X100
harbors an all-new viewfinder setup, that can switch between a full-on
optical view (something that's currently impossible in similarly sized
Micro Four Thirds cameras), and an electronic viewfinder. The optical
mode also includes overlaid shooting data, which isn't typical for a
straight compact viewfinder (since it's looking through its own lens,
not the camera's main lens). You'll have to read Fujifilm's full-on
explanation to really know what's going on here -- it gets a little
technical -- but basically there's a half mirror prism that lets the
mini LCD project info on top of the optical image that's coming
through to your eye, but that half mirror prism becomes a straight up
mirror when the viewfinder's front lens is blocked, allowing for a
full electronic image of the actual image being captured by the lens
to bounce to your eye. See? That wasn't so difficult. We don't know
what we were so worried about.
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