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You didn't think Barnes & Noble was just going to let Amazon rest
on its "vague sales milestones" laurels, did you? The veteran
bookseller just announced that the Nook lineup -- 3G, WiFi, and the
new Nook Color combined -- has become "the company's biggest
bestseller ever in its nearly 40-year history." That's bigger than
Barnes & Noble's sales (note: not global sales) of DaVinci Code or
any of the Harry Potter novels. Unfortunately, we can't say exactly
just how many that is, as the press release only announces "millions"
being sold. A B&N rep we spoke with told us they likely wouldn't
specify any further, nor would there likely be a breakdown of sales by
individual model.
Other notable factoids include Nook Color's reign as the company's
"number one selling gift of the holiday season" and nearly one million
"Nook books" downloaded on Christmas Day. In fact, the company now
sells more digital books than it does physical books over BN.com (i.e.
not including books sold in brick-and-mortar stores). Wish we had some
hard figures, but hey, if any company is going to mince words in a
sales announcement, it might as well be a book company, right? Press
release after the break.
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