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They've got a monorail system, IRL Muppets, and a house from the
future, so we're not surprised that Disneyland is kicking its line-
monitoring system into technological overdrive. Beneath Cinderella's
iconic castle, a NORAD-style operation dedicated to eradicating
downtime for visitors to the Magic Kingdom has sprung up, with a whole
team tracking wait times, average number of rides ridden, and a whole
bevy of other visitor-happiness metrics all over the park. From there,
they can do things like re-route foot traffic to less-populated areas
of the park with a mini-parade, adjust personnel at different
attractions, or dispatch Jack Sparrow himself to liven up a Pirates
line-waiter's afternoon. Chief Creative Executive Imagineer Bruce E.
Vaughan dreams of "a day where there is memory built into these
characters - they will know that they've seen you four or five times
before and that your name is Bobby." Sounds delightfully frightening
to us. But hey, it's all in the name of increasing visitor happiness,
which we're sure goes hand in hand with visitor brokeness by the time
they leave the park.
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