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The Wall Street Journal has rounded up its cabal of sources today to
present another delicious new battlefield in the struggle between
Google and Apple for mobile supremacy. Specifically, it reports that
the Mountain View team has approached Time Warner, Condé Nast
and Hearst -- three of the biggest publishers of periodicals in the US
-- with a view to offering their content through a Google-operated
"digital newsstand" for Android devices. The appeal for media
companies will be an easier route to monetizing their content,
apparently, including the possibility that Google could take a smaller
slice of revenues than the 30 percent charged by Apple and Amazon.
There's also word of developments behind the scenes at Cupertino,
where "several changes in iTunes" are expected to improve the
publisher's experience of using the service, including making it
easier to offer long-term subscriptions and related discounts. Apple's
had nothing to say on the matter, while Google's responded by noting
it's always in discussions with publishers and has nothing to announce
at this point.
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