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After receiving a boost from Netgear it appears Roku's plans for 2011 include hitting retail under its own name, as it's officially announced the Roku XD (no NTV250 branding) is available at Best Buy, as well as Fry's and Radio Shack. Previously Roku only sold its own player through online but after breaking through 1 million units it's apparently ready for bigger things. We've been informed the Netgear-branded boxes will sell out their inventory and be replaced by these going forward, so those interested in grabbing one for the archives may want to do so quickly. 2011 should see a big charge into retail from Roku as it seeks to stay one step ahead of the media streaming competition and this is just the first step; for now one can only wonder exactly what the next move will be.
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